Journal
Notes on type, systems and process
All posts

6 min read
Choosing a typeface you can live with for ten years
A logo can change every few years. The typeface usually can’t. Five questions we ask before we commit a brand to a family.

8 min read
A design system is a product, not a file
If nobody owns it, it rots. What we set up in the last month of every project so the system is still in use a year later.

5 min read
How we run a one-week brief
Five days, one room, a signed page at the end. The exact schedule we use to start every project, including the awkward parts.

4 min read
Sampling a palette from the real world
Glaze tiles, rail signals, birch catkins. Why our best palettes come from photographs of the client’s world, not from a colour wheel.

6 min read
Three offices, one room
Lisbon, Oslo and Montréal span six hours. The rituals that let four people work like they share a table.
